LUNA 121 Voices
Once the Women's March on Washington was organized, LUNA Bar knew they wanted to get involved. But rather than try and put out a branded message, we came up with the idea for LUNA Bar to simply be a megaphone and use their platform to support the voices of others. In honor 1/21 we interviewed and captured portraits of 121 different voices, made up of men and women, and amplified them.
Real-Time Digital Campaign
Instagram Story Takeover
For the entirety of the weekend we posted directly from D.C. on @LUNAbar. Here are some examples of what the consecutive stories looked like.
All 121 quotes were captured along with the person's photo and hometown. With their permission, we published their statements on our blog.
The page garnered the most views up to that point and had an average time spent of 2:27.
Success & Sentiment
Creative Team: Carren O'Keefe, Robin Sessions, Jonanna Widner
Photographer: Liz Devine