7UP + Project 7
7UP challenged us to create a campaign for social good that involved the charity organization Project 7.
We created this fully responsive site experience where 7UP fans could use the codes under the cap as a token to donate to the cause of their choice. From there they could learn about the causes, earn milestone points, invite friends to participate and watch the success of the campaign.
Agency: Code & Theory
Creative Team: Chris Delia, Anthony Paparella