AirDrop1
Problem — All too often sneaker releases are monopolized by an elite group who swoop up all the heat.
Opportunity — Democratize the shoe drop at Super Bowl 53.
Introducing AirDrop1, a new kind of shoe drop making it rain 1s from the cloud. During Nike’s Super Bowl experience in Atlanta, we used AirDrop to bring you, the people, fresh Air Force 1s and custom jerseys. That’s right. No sign-ups, no line-ups, just sheer luck. Hit accept, and the shoes were yours.
DAY of drop + activation
AF1 Design Experience
Process
Team
Agency: AnalogFolk
Team: Carren O’Keefe, Claire Zimmerman, Emma Ziesemer, Bryan Tietge, Roland James, Spencer Tanner
Photographer: Ray Gordan
Production: Fugo Studios
Press
Muse by Clio
SF Egotist
Reel 360
Best Ads
The Stable
Contagious Magazine