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AirDrop1

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 AirDrop1

A new kind of shoe drop making it rain Air Force 1s from the cloud. During Nike’s Super Bowl 53 experience in Atlanta, we AirDropped fresh Air Force 1s [and custom jerseys from local ATL designers] to unassuming people in our Nike spaces. That’s right. No sign-ups, no line-ups, just sheer luck. You simply had to be in the right place, at the right time, and the chance to customize pair of AF1s at the exclusive A Ma Maniere store could be AirDropped direct to your phone. Hit accept, and the shoes were yours. 

 
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Activation Videos

 

Team

Agency: AnalogFolk
Team: Carren O’Keefe, Claire Zimmerman, Emma Ziesemer, Bryan Tietge, Roland James, Spencer Tanner
Photographer: Ray Gordan
Production: Fugo Studios