Hyundai gave us a dream pitch brief — be unique.

The 2020 Venue is the first CUV in the Hyundai family and is geared toward first time buyers (late Millennials/early Gen-Z). So we decide to talk about the Venue’s features in a language our audience appreciates — humor. Introducing the Absurdly Sensible campaign. One part relate-able, one part educational.

Spoiler: We won.