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Nike Destroy Doubt Tour

 

Every football player faces doubt at some point in their life. It’s inevitable. But the doubt doesn’t define you. What you do with it does.

Enter the Destroy Doubt Tour. 6 states. 1 tour bus. Endless content featuring Antonio Brown turning doubts into dreams.

Nike US FOotball
Destroy Doubt Tour 

 
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Tour Blog

Each tour stop was documented in a Medium blog written using quotes directly from high school athletes. We also embedded a Google Map showing the location of the tour bus, previous stops, and extra content from AB. The map was updated daily for the course of the five week tour.

 

Social Storytelling

The entire tour was a content opportunity for owned and partner channels. Planned stops were chronicled on @usnikefootball’s Medium blog, Google Maps, Instagram Stories, and Twitter. We also put together content for friends and family of the event like Tarik Cohen, Player’s Tribune and ET The Hip Hop Preacher.

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Team

Agency: AnalogFolk
Creative Team: Nick Ostini, Kalle Crafton, Carren O’Keefe, Spencer Tanner, Jess Herrington, Robin Sessions
Production Team: Student Sports