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Snapple 365: Neck and Neck

During Snapple's Re-enFACTment campaign we made sure to cover a wide range of topics - sports included.
But Snapple covers sports in it's own unique way. This heart-felt, HBO 24/7 style documentary follows the challenges of a champion bird and his trainer. 

Digital Campaign

The campaign generated 73 million earned organic media impressions. In the end, Snapple became the #1 tea brand on Twitter and Facebook.

Code & Theory
Creative Team: Brad Dixon, Nick Sugai, Jill Silberstein, Trevor Cohen