The Re-enFACTments campaign was all about using the facts under the cap as our creative brief. So when we read Real Fact #444 (The Statue of Liberty wears a size 879 sandal) we wondered, “What if we made a sandal that would actual fit Lady Liberty?”
And in that moment a 25 ft long, 10 ft high sandal weighing in at 2 tons was born. The sandal was paraded around Manhattan (literally) accompanied by Nick Cannon (a Snapple influencer) and even rung in the New York Stock Exchange.
Snapple Lady Liberty
The campaign generated 73 million earned organic media impressions. In the end, Snapple became the #1 tea brand on Twitter and Facebook.
Agency: Code & Theory
Creative Team: Brad Dixon, Nick Sugai, Gino Reyes, Jill Silberstein
Production: Showman Fabricators
Photographer: Joy Jacobs