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Snapple Rain Machine

We teamed up with YouTube star J.Viewz to bring Snapple Real Fact #453 to life. The end result included an original song, a rain machine constructed by an MIT engineer, and a special appearance by a Bjork collaborator.

Digital Campaign


CAMPAIGN SUCCESS
The campaign generated 73 million earned organic media impressions. In the end, Snapple became the #1 tea brand on Twitter and Facebook.

 

TEAM
Agency:
Code & Theory
Creative Team: Brad Dixon, Nick Sugai, Jill Silberstein