Snapple Rain Machine
We teamed up with YouTube star j.viewz to bring Snapple Real Fact #453 to life. the end result included an original song, a rain machine constructed by an MIT engineer, and a special appearance by a bjork collaborator.
The campaign generated 73 million earned organic media impressions. In the end, Snapple became the #1 tea brand on Twitter and Facebook.
Agency: Code & Theory
Creative Team: Brad Dixon, Nick Sugai, Jill Silberstein