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Sun Drop Taste Master

What do a Japanese gameshow host, a citrus soda, and a GIANT shopping cart have in common? 
Absolutely nothing — until this campaign.

Digital Campaign, Real-Time Content Creation, & Set Design


GUERILLA TACTIC

We surprised fans on campuses in South Carolina with cans of Sun Drop in wacky, fun ways.
From delivery by drone to a giant shopping cart to dropping it from a fishing pole in a tree.
No task was too far out for our Taste Master.

Total of 6 videos made for this tactic


AGENCY: Code & Theory
CREATIVE TEAM: Brad Dixon, David Shin, Nikolay Saveliev, Ryan O'Rourk
PRODUCTION COMPANY: Ghost Robot