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Sun Drop Taste Master

What do a Japanese gameshow host, a citrus soda, and a GIANT shopping cart have in common? 
Absolutely nothing — until this campaign.

Digital Campaign, Real-Time Content Creation, & Set Design

 

What do a Japanese gameshow host, a citrus soda, and a GIANT shopping cart have in common? 
Absolutely nothing — until this campaign.

Sun Drop Taste Master

 

#surprisinglygood in south carolina

We took this campaign to the people by surprising college students in South Carolina (a main Sun Drop market) in wacky, surprising ways.
From delivery by drone to a giant shopping cart to dropping it from a fishing pole in a tree.
No task was too far out for our Taste Master.


Team

Agency: Code & Theory
Creative team: Brad Dixon, David Shin, Nikolay Saveliev, Ryan O'Rourk
Production Company: Ghost Robot