One Love — g/n

ONE LOVE

As children, we’re taught that love is a feeling. We’re told it’s an emotion we experience, something we fall into, something we discover. But what if we were taught to think of love as a practice that’s unique to all of us?

What if we were taught that love is learned?

Relationship health is something we all wish we learned in school, which made partnering with One Love to launch a new creative platform nothing short of an honor.

The new platform was shared across broadcast, streaming radio, a website refresh, social, and brand identity work.

Broadcast LAUNCH FILM

Mixed media animation, diverse couples, and a custom song laid the groundwork for this energetic film.

SOCIAL CONTENT

The scenes from the film were concepted as dual purpose moments that worked both for broadcast and as educational characters.

Each duo (romantic or platonic) was informed by One Love’s 10 Signs of a Healthy Relationship, and echoed the positive message from the 10 Signs.

BRAND TOOLKIT

Throughout the course of this campaign we refreshed the organization’s entire brand identity. Here are a few pages from the toolkit.

If you’re interested in more reach out directly.

[int] A&L x One Love_ Toolkit_Page_01.png

[int] A&L x One Love_ Toolkit_Page_02.png

[int] A&L x One Love_ Toolkit_Page_03.png

[int] A&L x One Love_ Toolkit_Page_04.png

[int] A&L x One Love_ Toolkit_Page_12.png

[int] A&L x One Love_ Toolkit_Page_06.png

[int] A&L x One Love_ Toolkit_Page_13.png

[int] A&L x One Love_ Toolkit_Page_14.png

TEAM

Agency: Arts & Letters
Creative Team: Marco Kaye, Alana Robinson, Danielle Flagg, Rachel Curry, Jesse Lane
Director: Kris Mercado
Production: Not To Scale
Music: Butter Studios